
About Us
About Simplified.Travel
Empowering Destinations. Enhancing Experiences.
Simplified.Travel
Is an AI-powered platform purpose-built for Destination Marketing Organizations (DMOs), hotels, tour operators, and travel trade professionals. We transform how destinations connect with travelers, through personalized, data-driven itineraries that drive engagement, visitation, and economic impact.
We’re not a booking engine or ad-based marketplace. Instead, we work behind the scenes as your white-labeled partner, embedding smart travel design directly into your digital ecosystem. Travelers engage with your content, your brand, and your member businesses, while our platform delivers personalization at scale.
Our Mission
To empower travel and trade organizations through intelligent itinerary generation, combining generative AI, curated content, and real-time insights to help you create more meaningful connections with your visitors.
Why We Exist
In today’s crowded digital landscape, travelers are overwhelmed by information, while tourism organizations are under pressure to prove ROI. Traditional itinerary tools are either too generic or too manual to serve the needs of modern travel stakeholders.
Simplified.Travel was built to solve this gap.
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For DMOs: We provide a measurable way to demonstrate marketing impact and promote member businesses.
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For Hotels and Groups: We turn your websites into curated trip-planning hubs.
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For Tour Operators and MICE Planners: We enable the design of dynamic, customized itineraries for individuals, groups, and events, faster than before.
Our Approach
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Custom Vertical AI trained for tourism, not a generic chatbot.
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Personalization with Precision: Travel styles, group types, local events, weather, our agents tailor each trip.
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Multilingual & Mobile-Ready: Progressive Web App architecture for global audiences, no download required.
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Data You Can Use: Actionable insights into traveler preferences, behaviors, and seasonal trends.
Meet Our AI Agents
Each of our intelligent agents has a specific job:
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Wayfinder engages visitors in natural, multilingual chat—gathering preferences, refining suggestions, and increasing itinerary relevance, which translates to stronger ROI for your destination.
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Scout verifies that venues are real, open, and accurate, helping destinations maintain trust and itinerary quality.
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Watchdog monitors disruptions like closures or weather and proactively helps visitors adjust itineraries to keep experiences on track.
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Wingman connects travelers to trusted booking options, while empowering you to add ‘Book Now’ functionality directly to your website—keeping you in control of referrals and commissions.
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Insight surfaces real-time travel trends, local updates, and emerging opportunities, helping destinations optimize content and improve recommendation accuracy.
Let’s Work Together
If your organization is ready to offer smarter trip planning while gaining real-time insights into your visitors, we’d love to connect.
Try our solution at app.simplified.travel or contact us to schedule a personalized demo.






OUR TAILORED
services
Backed by Industry Experts Who Understand
Travel and Technology
Simplified.Travel is led by a diverse, cross-disciplinary team with decades of experience spanning tourism, AI, and digital transformation. From Oxford postgrads to former Microsoft technologists, we bring together strategic minds and hands-on builders who’ve launched startups, scaled global platforms, and advised destination leaders.
Our passion for travel is matched by our commitment to helping partners like you deliver better visitor experiences—through intelligent tools, tailored or plug-and-play solutions, and ongoing support.




